PDN’s 5th Annual Shopper Thanksgiving Survey: Butterball Strongly…

Thanksgiving survey

Shopper recipes

This year we can see taste, palliate of credentials and healthiness all gaining as preference reasons

PDN’s Shopper, a heading mobile offered list focus with some-more than dual million installs (get it giveaway here, surveyed a user bottom to establish a brands of turkey users baked for Thanksgiving, favorite invocation side plate and critical factors in selecting a turkey. Noteworthy commentary included:

  • After a drop in 2013 when it had issues with supply, Butterball again leads this year with 41%. No other singular code was over 5%.
  • Similar to 2013, there was a poignant burst to 17.6% of people not cooking turkey for Thanksgiving. Last year usually 11.59% did not prepare turkey.
  • Taste (44.4%) won again over healthiness (13.9%) and value for income (18.5%) as a categorical cause in selecting a code of a turkey.
  • On a side plate leadboard, Thanksgiving stuffing is series one again with 29.4%. Cornbread salsa is a curtain adult with 14.7%, violence final year’s favorites: cranberry sauce, honeyed potato, and gravy.
  • Consistent with prior years, there was no statistically poignant discuss of organic or free-range Turkey among a shoppers surveyed.

For some-more info about a survey, go here.

“This is a 5th year using a survey. This year we can see taste, palliate of credentials and healthiness all gaining as preference reasons,” pronounced Sean Flynn, CEO of a Purchase Decision Network, “Meanwhile, value has declined. All clearly certain mercantile indicators!”

Shopper saves users time and income each day by organizing offered lists, suggesting good recipe ideas, and suggesting grocery coupons.

Shoppers can revisit http://www.MyShopperApp.com for some-more information and to download a application.

About The Purchase Decision Network and Shopper

The Purchase Decision Network (New York) is a initial and usually local promotion network for CPG brands. PDN includes offered apps that strech consumers opposite a squeeze trail as they plan, emporium in stores and rivet with a brands they love. PDN powers over 10MM offered trips a month by best offered apps including Out of Milk, Buy Me a Pie, Scan2List and Shopper.


Sean Flynn, CEO

The Purchase Decision Network

(888) 816-8125


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