PM360 Announces Winners of 2015 Pharma Choice Awards

PM360, a heading health-marketing attention trade magazine, has announced a winners of their annual Pharma Choice Awards, that commend a best medical artistic campaigns and initiatives in 13 categories: Professional Campaign, Consumer and Professional Websites, Digital and Print Unbranded, Sales Aid, App, Print and Digital Self-Promotion, Video, DTC/DTP, Multichannel and Other. The 39 winners are featured in a Jan 2016 emanate of PM360.

Since 2009, a PM360 Pharma Choice awards have famous superb feat and creativity in medical marketing. The awards are singular in that PM360 readers act as judges for a entries submitted by their peers. All submissions are placed online where readers opinion for their favorites formed on content, format, imagination, change on a attention and altogether quality. This year good over 6,000 votes were expel to confirm a winners.

“These awards let a people who are obliged for respirating life into medical brands confirm that of a year’s campaigns were truly a many creative,” says Anna Stashower, CEO and Publisher of PM360. “As always, a attention chose moving work that should give people something to essay for in a New Year—and maybe even surpass.”

A Gold, Silver and Bronze endowment is given to a tip 3 vote-getters in any of a 13 graphic categories. Additionally, altogether tip 3 vote-getters accept special approval by appearing on a cover of a Jan 2016 issue. This year a tip honors went to AbelsonTaylor’s “Amitiza Commercial” for Takeda Pharmaceuticals in a Video category, Artcraft Health’s “The Thrive App” Brought to by SAHM, sponsored by Pfizer and Unity in a App category, and MyPatientStory.com, LLC’s “Rare Patient News. Well Done” for Patient Worthy in a Consumer Website category.

This year’s PM360 Pharma Choice winners include:

Digital, App

GOLD: “The Thrive App” Brought to by SAHM, sponsored by Pfizer and Unity Consortium. Agency: Artcraft Health

Digital, App

SILVER: “The Topographical Model of Multiple Sclerosis” for Stephen C. Krieger, MD—Corinne Goldsmith Dickinson Center for MS, Mount Sinai. Agency: Harrison and Star

Digital, App

BRONZE: “Procrit Health View App” for Janssen. Agency: Sudler/ChemistryWPP/Rockfish

Digital, Consumer Website

GOLD: “Rare Patient News. Well Done™” for Patient Worthy™. Agency: MyPatientStory.com, LLC.

Digital, Consumer Website

SILVER: “LATUDA.com” for Sunovion Pharmaceuticals Inc. Agency: MRM//McCann

Digital, Consumer Website

BRONZE: “UltraShape Website” for Syneron. Agency: AbelsonTaylor

Digital, Professional Website

GOLD: “ASSUREpathways.com” for Otsuka America Pharmaceutical, Inc. (OAPI). Agency: MediMedia Managed Markets, an ICON plc company

Digital, Professional Website

SILVER: “REGRANEX Website” for Smith Nephew. Agency: AbelsonTaylor

Digital, Professional Website

BRONZE: “HYQVIAhcp.com – Professional Launch Website” for Baxalta. Agency: Intouch Solutions

DIGITAL, SELF-PROMOTION

GOLD: “Skipta Brand Evolution.” Company: Skipta

Digital, Self-Promotion

SILVER: “Medical + Creative” Avant Healthcare Website. Agency: Avant Healthcare

Digital, Self-Promotion

BRONZE: “Infinitely In.” Agency: Guidemark Health

Digital, Unbranded

GOLD: “You Don’t Know Jack About MS®” Website for Teva Neuroscience. Agency: Intouch Solutions with Rx Mosaic

Digital, Unbranded

SILVER: “Gout is Serious Disease Education Website” for AstraZeneca. Agency: CDMiConnect

Digital, Unbranded

BRONZE: “Serotonin Factory” for Lexicon Pharmaceuticals, Inc. Agency: Harrison and Star

Digital, Video

GOLD: “Amitiza Commercial” for Takeda Pharmaceuticals. Agency: AbelsonTaylor

Digital, Video

SILVER: “GELShieldTM Testimonial Video” for Invictus Medical, Inc. Agency: GA Communication Group

Digital, Video

BRONZE: “Stop a Crazy Talk” for Franklin County Mental Health Association. Agency: GSW

Print, Dtc/Dtp

GOLD: “One” for Pfizer. Agency: YR New York

Print, Dtc/Dtp

SILVER: “Moment of Truth Print Ad” for Acorda Therapeutics. Agency: JUICE Pharma Worldwide

Print, Dtc/Dtp

BRONZE: “World Heart Day” for AstraZeneca. Agency: McCann Health Johannesburg

Print, Professional Campaign

GOLD: “Out of a Woods” for Otsuka/Lundbeck. Agency: Concentric Health Experience

Print, Professional Campaign

SILVER: “Captivate by NUPRO” for Dentsply. Agency: Dudnyk

Print, Professional Campaign

BRONZE: “JAKAVI Branded Campaign” for Novartis. Agency: Flashpoint Medica

Print, Sales Aid

GOLD: Bexsero “Something’s Missing” for Novartis Vaccines. Agency: The Bloc

Print, Sales Aid

SILVER: “Nascobal® Nutrition Direct™” for Par Pharmaceutical. Agency: Natrel

Print, Sales Aid

BRONZE: XOLAIR “RAM – Take A Stand” AA Visual Aid for Novartis. Agency: RevHealth, LLC

Print, Self-Promotion

GOLD: “Call for Good Creative.” Agency: Sentrix Health Communications

Print, Self-Promotion

SILVER: “Beautifully Disruptive.” Agency: PALIO

PRINT, SELF-PROMOTION

BRONZE: “Flashpoint Medica Self-promotion Ad.” Agency: Flashpoint Medica

Print, Unbranded

GOLD: “See a Signs of VOD” for Jazz Pharmaceuticals. Agency: Dudnyk

Print, Unbranded

SILVER: “The Role of PARP Trapping in BRCA+ Mutated Cancer” for BioMarin Pharmaceutical Inc. Agency: Giant Creative Strategy

Print, Unbranded

BRONZE: “Lifting a Burden” for Allergan Unbranded Chronic Migraine. Agency: Saatchi Saatchi Wellness

Multichannel

GOLD: “AHA – Who Runs NYC?” for American Heart Association. Agency: Publicis Life Brands Medicus

Multichannel

SILVER: “Nexafed Consumer Multichannel Campaign” for Acura Pharmaceuticals. Agency: MicroMass Communications

Multichannel

BRONZE: “Panther Fusion” for Hologic. Agency: PALIO

Other (Social Media)

GOLD: “Diabetes Innovations Facebook Community” for Becton Dickinson. Agency: Brightworks

Other (Interactive)

SILVER: “STEPS Forward” for American Medical Association. Agency: Klick Health

Other (Pharmacy Campaign)

BRONZE: Levemir “Solutions during a Shelf” Program for Novo Nordisk. Agency: Rx EDGE Pharmacy Networks

###

About PM360

PM360 is a premier source for information that product managers and pharma and medical device selling professionals need to attain in a complex, ever-changing medical environment. PM360 offers useful viewpoint on critical attention issues by a full-circle multiple of how-to information and courteous career insights.

Article Original Source: Click here for details

Related Posts